Our Team

Kim Fernandez


Kim Fernandez is a three-decade veteran in the consumer-packaged goods industry. Most recently she has been instrumental in the launch of successful brands like Good Belly and Beyond Meat. She brings her entrepreneurial, business development skills to PCC as an advisor. When Kim is not working, she loves studying spiritual principles, meditating, hiking, biking, and spending time with family. Her favorite vacation spot is anywhere near a beach away from a phone, listening to jazz music.

Ian Otten

Financial Lead

Ian Otten Spends his days as a banker helping clients realize their financial goals. He spends a lot of time helping people recover from the hardships that came with Covid-19. He brings the knowledge and experience of Banking to PCC as the financial lead in the hopes of being able to end the stigma of Cannabis. When Ian is not in his Suit he spends a lot of time playing with his Dogs and playing Video Games. He enjoys making music and driving his wife crazy. On the rare occasion that Ian and his family get to take a vacation, they love going on cruises and being able to see the beauty that the world has to offer.


Marketing Director

Sofia brings a wide range of marketing skills to Private Caregivers Collective as a Graphic Artist, Photographer and Social Media expert! Sofia has helped new brands launch in both the profit CPG space( Nubocha) and nonprofit world (Third Eye Insight – Fitness for the Blind). When not working Sofia enjoys spending time with family and going for long walks with her dog, Moki!